| How
many years of experience do you have in your current position? |
% |
|
Less than 1 year |
24 |
|
1 - 3 years |
28 |
|
4 - 6 years |
11 |
|
7 - 10 years |
9 |
|
More than 10 years |
28 |
|
|
|
| In
your opinion, the media accurately portrays public service... |
|
|
Always |
1 |
|
Most of the time |
11 |
|
Sometimes |
62 |
|
Rarely |
25 |
|
Never |
2 |
|
|
|
| In
your opinion, how long will the post-9/11 positive media
coverage of government service continue? |
|
|
Indefinitely, it's
still strong |
14 |
|
Only a short while
longer, it's waning |
68 |
|
It's already over |
12 |
|
Not sure |
6 |
|
|
|
| In
your opinion, how long will the post-9/11 public trust in
government continue? |
|
|
Indefinitely, it's
still strong |
15 |
|
Only a short while
longer, it's waning |
62 |
|
It's already over |
15 |
|
Not sure |
8 |
|
|
|
| What
are the primary types of stories & messages that your agency
has been communicating? |
|
|
Program benefits &
information |
32 |
|
Success stories |
20 |
|
Where to get more
information & help |
24 |
|
Other |
24 |
|
|
|
| Does
your agency have a branding campaign for the products and/or
services it provides? |
|
Yes, a formal effort |
31 |
|
Yes, an informal
effort |
16 |
|
No |
42 |
|
Not sure |
11 |
|
|
|
| What
communications tactic is the most effective way for government
to attract the "best & brightest"? |
|
Advertising |
13 |
|
Media relations |
16 |
|
Direct mail |
1 |
|
College recruitment
efforts |
20 |
|
Web/internet |
39 |
|
Other |
11 |
|
|
|
| There
should be a government-wide campaign to promote public service. |
|
Strongly agree |
67 |
|
Agree |
26 |
|
Not sure |
3 |
|
Disagree |
3 |
|
Strongly disagree |
1 |
|
|
|
| Does
your agency have a long-term communications strategy? |
|
Yes |
32 |
|
No |
38 |
|
Not sure |
30 |
|
|
|
| Does
your agency have a day-to-day tactical approach to
communications? |
|
Yes |
38 |
|
No |
40 |
|
Not sure |
22 |
|
